Naked Sundays
Online Retail. Skincare/Sunscreen
Naked Sundays is an award-winning and innovative beauty brand that unites high-performance sun protection with cosmetics, makeup, and skincare. The brand continues to encourage consumers to make daily SPF use a natural part of their routines.
Founded by former TV News journalist Samantha Brett, the brand began after she observed many of her colleagues needing skin cancers removed due to long hours spent working outdoors. She realized there was no SPF that blended smoothly with makeup, left no white cast, and allowed reapplication throughout the day without affecting foundation or other products.
Naked Sundays was created from this vital insight and became the first of its kind SPF line supported by science. It was developed by women, for women, and designed to deliver effortless protection and radiant skin without disrupting daily routines. The mission remains clear and centers on helping to decrease skin cancer rates for the next generation.
Naked Sundays introduced its first product, the Hydrating Glow Face Mist, an SPF setting spray that also doubles as a makeup finisher. It sold out within two weeks. In the same year, the brand made its debut at Mecca, a luxury retailer in Australia, with four products. Customers purchased three months of inventory in just 24 hours, demonstrating strong demand for its modern SPF approach.
Consumer Demand
Four years later, the brand continues to lead a global SPF movement by inspiring people to view sun protection not only as skincare but as a consistent lifestyle habit. It has created a new category that blends makeup, skincare, and high-performance SPF. Naked Sundays has become a trusted presence in the growing sun-focused beauty space.
The product line is available at major beauty retailers and across online platforms. It can be found in over 1,000 Ulta Beauty stores, over 1,000 Shoppers Drug Mart stores throughout Canada, and in Sephora and Boots locations in the United Kingdom. This expanded reach demonstrates the increasing interest in SPF-infused beauty.
The brand releases about 10 new products each year to stay aligned with shifting consumer needs. This consistent development ensures that customers can access updated formulas that support sun protection within their everyday routines. Naked Sundays continues to build momentum through new product innovation.
The SPF Beauty Brand: Sunscreen Meets Makeup
Naked Sundays focuses on making meaningful sun protection wearable, enjoyable, and easy to use as part of any beauty routine. The goal is to help reduce global skin cancer rates for future generations by encouraging consistent sun safety. The Skin Cancer Foundation reports that one in five Americans develops skin cancer by age 70, and having five or more sunburns doubles the risk for melanoma.
SPF Reimagined
Naked Sundays brings together scientific innovation, plant-based skincare ingredients, and cosmetic quality finishes to create world-first SPF formulas that offer both beauty and protection. These products contain plant-derived hero ingredients that blend seamlessly into daily routines without compromising comfort or appearance.
The collection includes a popular peptide foundation tint, the hydrating glow mist setting spray, water glow serum drops, a glow balm mineral stick available in several blush shades, a bronzer, a hydrating moisturizer, and other cosmetics infused with protective benefits. A line of fragrances inspired by Summer is also part of the range. Naked Sundays continues to expand its offerings in response to consumer interest.
Vegan Cruelty Free Products
The brand is committed to providing cruelty-free formulations and avoids sulfates (including SLS and SLES), GMOs, petrolatum, and synthetic colors. Its creams, serums, and lotions are fragrance-free, offering gentle and effective performance. Naked Sundays aligns its product philosophy with the needs of consumers seeking clean and responsible beauty options.
Sustainability Is Integral to the Brand
Naked Sundays incorporates sustainability throughout its production and packaging practices. It uses repurposed tubes and bottles, offers reusable brushes and purses, and ships products in 100 percent recyclable mailing boxes. These choices support the brand’s ongoing efforts to reduce environmental impact while maintaining high product quality.
A Global Following Award-Winning Brand
Naked Sundays has developed a global community and earned recognition for its SPF-infused beauty innovations. It was included in the 2025 Editors' Choice SPF Awards by WWD, where its CabanaClear Water Gel Serum SPF 50 was highlighted as a top product within its category.
In 2024, the BeautyScreen SPF50 Peptide Foundation Tint was named Best Skin Tint for acne-prone skin by Cosmopolitan in the United States. In 2022, the brand received the Mecca Beauty Innovation Award, further confirming its position as the number 1 SPF skincare brand in the country. It was also a finalist in the 2021 Beauty Design Awards for one of its sunscreen and skincare products. Customer feedback continues to reflect intense satisfaction across its range.
One buyer described the Hydrating Glow Mist Setting Spray SPF as a product that applies smoothly over makeup, leaves no white residue, and adds a subtle glow. Another buyer explained that the CabanaClear Water Gel Serum SPF50 feels weightless, provides good protection, does not irritate the eyes, and leaves no white cast on deeper skin tones.
Media Recognition
The brand has been featured in beauty industry publications for its blend of skincare, sun protection, and cosmetic performance. Forbes published an article titled This SPF Infused Summer Cosmetic Is Sure to Break the Internet, which highlighted the launch of the brand’s SPF-infused blush sticks. Reset Magazine reviewed the BeautyScreen SPF50 Peptide Foundation Tint and noted that it felt lightweight, delivered strong performance, and provided effective tone smoothing.
Giving Back
Naked Sundays supports charities dedicated to skin cancer prevention and awareness. These efforts focus on education, early detection, and the importance of daily SPF use. The brand continues to encourage healthier habits while contributing to organizations that promote sun safety.
Naked Sundays remains committed to offering adequate sun protection that blends seamlessly with modern beauty routines. Through its mission, ongoing innovation, and dedication to community support, the brand continues to work toward a healthier future with lower skin cancer rates for generations to come.